5 Advantages of Incorporating Your Communications Method

This short article appeared in Marketing the Law Practice, an ALM/Law Journal Newsletters publication reporting on the most recent, and many efficient, techniques for Chief Marketing Officers, Handling Partners, Law Practice Marketing Directors, Administrators and Professionals.

Integrated interactions can have a favorable result on service outcomes, such as increased income, enhanced client commitment and much better brand name credibility. Yet, thinking incorporated interactions is vital to these results, it is hardly ever effectively carried out, according to Larry Percy in his book, “ Strategic Integrated Marketing Communications, fourth edition

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