Digital insurance provider Blue has revealed its most current brand name project which takes a funny method to highlight how its online insurance coverage services empower clients to make insurance coverage options with ease and comfort.
With the tagline: “Pick Blue, insurance coverage is that easy”, the project intends to strengthen Blue’s dedication to supplying easy, versatile and important insurance coverage services that are lined up with its customer-centric approach. It begins with the launch of 2 television commercials (TVCs) offered on Blue’s YouTube channel. Both TVCs display Blue’s online insurance coverage services and show the benefit for relative to select detailed protection to “conserve time and be more romantic” or “fret less and be more chill”.
In addition to the TVCs, a series of promos will likewise be introduced on both online and offline media platforms, consisting of MTR stations, buses, taxis and online marketing. Blue will likewise team up with influencers and YouTubers to broaden its reach through engaging social networks material.
Charles Hung, CEO and executive director of Blue, stated: “The TVCs successfully interact Blue’s commitment to providing extraordinary insurance coverage experiences through customer-led services and products that permit our clients to organize their protection. This commitment has actually led to remarkable development in Q1 2023, with over 90% development in yearly premium equivalent (APE) compared to Q4 2022, and a threefold boost compared to Q1 2022. Offered this favorable momentum, we are thrilled to introduce a brand-new brand name project that showcases our strengths and strengthens our dedication.”
” Our brand-new brand name project highlights the lots of benefits of our easy to use online platform along with our ingenious services and products. We will continue to interfere with the marketplace through innovation and development, due to the fact that our company believe that the mix of simpleness and versatility made it possible for by digitalisation will assist us fulfill the ever-evolving requirements of our clients,” Hung included.
MARKETING-INTERACTIVE has actually connected to Blue Insurance coverage to learn more.
Back in last December, Blue introduced a fourth anniversary project with the intro of a new conserving service “EasySave ES1 Insurance Coverage Strategy” (EasySave). This came as clients in Hong Kong are dealing with discomfort points in their insurance coverage experience throughout the years– dominant intermediary market, complex market lingo, inflexible items, substantial documentation and complex treatments. On the other hand, digital penetration rate of life insurance coverage in Hong Kong market is less than 2%, which provides a substantial chance for digital insurance provider such as Blue, to innovate insurance coverage services and experiences for clients.
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